This Privacy Statement was last updated on July 6, 2009.
If you have not reviewed it since that date, please do so.
You will not receive any other notice of changes to this statement.
Privacy Information for RootsWeb.com
Ancestry.com Operations Inc., (and referred to as 'Ancestry.com' 'Ancestry'
'we' 'us' 'our'), owner and operator of RootsWeb.com, recognizes the
confidentiality of information that may be disclosed by members in
registering or making purchases from our website and we are firmly committed
to protecting your privacy. The following discloses our information
gathering and dissemination practices for this site.
The personal, private information that is provided to RootsWeb.com by
individual members is not provided to unrelated third parties except in
rare cases involving possible violations of our use policies or legal
statutes. We do collect some data, always with your knowledge and consent,
that is used to fulfill orders and otherwise enhance content to better
meet the needs of our users.
Information submitted by you online (such as products you purchase from a
Ancestry network site, your name, address, e-mail address) may be shared
with companies with which RootsWeb.com has a commerce relationship and
through which you reached this site, for marketing purposes. In such
circumstances you will be considered their customer as well. If you object
to such use, you may opt-out by e-mail request. Under no circumstances will
RootsWeb.com share with any other party your password or other personal
information it may acquire about children, family, etc.
Demographic information collected through on-site user surveys may be used
in aggregate statistical form to attract potential sponsors.
the following Frequently Asked Questions:
Does RootsWeb.com ask for personal information?
In some cases, personal information is required to use RootsWeb.com
features. In these cases, RootsWeb.com asks for your name, e-mail
address, and other limited personal information when you register and
use features such as the message boards, and make purchases at the
Ancestry.com online store. Most of this information may be entered at your
discretion. We may ask for similar information at other times, such as
when you enter sweepstakes or other promotions sponsored by RootsWeb.com
and/or our many partners.
How Does RootsWeb.com use my personal information?
Our goal is to provide you with the most personalized, relevant,
user-friendly Web experience possible. The primary use of all your
personal information is to efficiently provide you with relevant information.
RootsWeb.com will also use registration information to let you know about
new features or other offers of interest from RootsWeb.com, or to address
customer service needs and requests.
In distributing advertiser or sponsor messages, the advertiser never has
access to individual account information. RootsWeb.com does not sell, rent,
or otherwise distribute the personal information you provide us to these
advertisers. Advertisers simply provide an insertion order for the
advertising message and RootsWeb.com then displays the ad to appropriate
users based on the criteria specified in the order.
Will RootsWeb.com disclose any of my personal information to third parties?
RootsWeb.com will not disclose any of your personal information, except with
your knowledge and consent as described in this policy or as may be required
by law, or to protect the rights or property of RootsWeb.com.
Circumstances where limited personal information may be disclosed are
specifically described when the data is collected such as in the rules of
sweepstakes or other promotions. So in all cases you control what, if any,
information you disclose.
We do reserve the right to disclose aggregated user statistics, such as "45
percent of our users are female" or "10,000 members indicate an interest in
gardening" in order to describe our services to prospective partners,
advertisers, and other third parties. Under protection of confidentiality
agreements, we use third party processors in some cases to help us provide
services and manage our sites and relationships with you. These may include
purchase and order fulfillment, credit card processing, removing duplicate
information from lists, providing marketing assistance and providing other
customer services. Third-party processors and providers will be given access
only to that information needed to perform their support functions, and are
prohibited from using it for other purposes.
Additionally, if you click away from RootsWeb.com to visit the site of any
third party advertiser or sponsor, you may be asked for your credit card or
other personal information in order to purchase or use products and services
offered. These companies have their own privacy and data collection
practices. RootsWeb.com has no responsibility or liability for these
independent policies. You should therefore review their privacy policies
carefully if you have concerns about how your information may be used.
As our business continues to grow, we might buy or sell subsidiaries or
business units. In these transactions, customer information is often one of
the transferred assets, remaining subject to promises made in existing
privacy statements. Also, in the event that Ancestry, or substantially all
of its assets are acquired, customer information will as a matter of course
be one of the transferred assets.
Will RootsWeb.com use my information for direct mailings?
RootsWeb.com will send electronic mail to you, for the purpose of informing
you of changes or additions to RootsWeb.com, or of any RootsWeb.com related
products and services. If you do not want to receive such mailings, you may
opt out at any time by using the unsubscribe link listed in the e-mail.
May I refuse to provide personal information to RootsWeb.com or to accept advertising?
Visitors may access RootsWeb.com services without providing any personal
information. To gain full access to certain features, a username, e-mail
address and appropriate personal information are required. Because the
RootsWeb.com website is partially advertiser supported, you may not "turn
off" the advertising that appears on RootsWeb.com pages, but you may opt to
be excluded from any e-mail advertising.
Does RootsWeb.com use "IP Addresses" and cookies?
We do use your IP address to help diagnose problems with our server, and to
administer our website. Your IP address is also used to gather broad
demographic information such as geographic distribution of our members.
Contrary to popular myth, cookies do not extract private or personal
information from your computer's memory, but rather, record only information
you volunteer to us upon registering or visiting the site. Cookies are tiny
files placed onto the hard drive of your computer when you register at our
website that enable our server to recognize or "remember" who you are each
content specific to your interests. For instance they may be used to retain
your personal preferences, hold session information for a "shopping basket,"
or save your password so it doesn't have to be re-entered each time you
We may use third-party advertising companies to serve ads on our behalf.
These companies may employ cookies and action tags (also known as single
pixel gifs or web beacons) to measure advertising effectiveness. Any
information that these third parties collect via cookies and action tags
is completely anonymous. If you would like more information about this
practice and your choices, click
What else should I know about privacy?
The following encapsulates a few key issues mentioned in context above.
Demographic data is collected at our site at the users' option. This
information may include age and gender and other personal preferences that
can be viewed and tabulated for use in marketing RootsWeb.com to
advertisers and others. In no case is personal information given or sold
to third parties. RootsWeb.com controls the distribution of ALL information
at the site.
Contests & Promotions
RootsWeb.com may occasionally run contests or other special promotions on
our site in which we ask members or visitors for contact information (like
an e-mail address) or demographic information (like a zip code, age, or
income level). We use this data to send users promotional material about our
company or our partners. The customer's contact information is also used to
contact the visitor when necessary and may be shared with other companies
for promotional purposes, but only with your prior permission and under the
terms and conditions specified when you take part in the promotion. At any
time, users may opt-out of receiving future mailings of this kind, or simply
decline to take part in the promotions.
Contacting the Website
If you have any questions about this privacy statement, the practices of
this site, or your dealings with this website, you can contact:
Attn: RootsWeb Customer Solutions
360 W 4800 N
Provo, UT 84604