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FRANK C. CROKE

Indications of the commercial insight possessed by Mr. Croke are furnished abundantly by the position which, ranaided by extraneous circumstances or advantageous environment, he has won for himself at the very outset of his business career. Perhaps the most favorable circumstance in his early life of preparation and training was the fact that his father, Thomas Croke, had engaged in the furniture business for a considerable period and taught him not only to detect the most minute differences in qualities of lumber, but also trained him in the art of salesmanship and the foundation principles of the calling. Thus he started out in the employ of others, fortified with an excellent vocational training, a thorough high-school education and a course at the University of Notre Dame, Indiana. Supplementing these important elements in business progress with personal tact, sagacity and energy, he has been able to engage in his chosen calling with an ever growing success.

The childhood memories of Mr. Croke cluster around the home of his parents, Thomas and Margaret Croke, in the city of Denver, Colo., where he was born May 25, 1884, and where he early learned the lessons of honor and integrity that formed the basis of later business connections. After he had graduated from the high school in 1899 he assisted his father in the furniture business as a salesman, remaining in that position until 1905, when he started out for him- self. Going to Seattle, Wash., he engaged with the Century Furniture Company as a salesman. At the expiration of two years he resigned his position and made a trip of exploration through Alaska, where he spent one year, principally engaged in mining. Upon his return to the United States he settled in San Francisco and became salesman with the Harry J. Moore Furniture Company. From that city in 1908 he came to Sacramento as manager of the Campbell Furniture Company and for about three years he continued in the same position, but during September of 1911 he acquired the business, incorporating it as the Frank C. Croke Furniture Co., of which he is president and manager. Since then he has devoted his attention to the building up and maintenance of a complete stock of house furnishings, being located at No. 413 K street, besides having three large warehouses for surplus stock and duplicate goods. The business has grown from the nucleus established in 1850 by John Campbell. Business enterprises interest Mr. Croke more deeply and appeal to him more strongly than political affairs and he therefore has given preference to the former, taking no part indeed in partisan matters and voting independently at general elections. By his marriage he became united with Miss Katharine McLaughlin, of Denver, Colo., September 27, 1905, and they have won a large circle of friends in the society of Sacramento since they came to this city to make their home. 


Source:
History of Sacramento County, California
Biographical Sketches of The Leading Men and Women of the County Who Have Been Identified With Its Growth and Development from the Early Days to the Present
History By: William L. Willis
Historic Record Company, Los Angeles, California (1913)

Transcribed by Peggy Hooper 2011