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California Genealogy and History Archives

Sacramento County



As an illustration of the commercial opportunities afforded by Sacramento and also as an index to the ability of the man himself, mention belongs to the record established and the reputation achieved by George Keach in the commercial history of the capital city. When first he arrived here it was a poor workman with his kit of tools, a journeyman who had followed the trade of an upholsterer in various parts of the country and who had been attracted to the great west by reason of the glowing reports. In the busy years that have since brought their changes, their opportunities and their successes, he has found the climate healthful, the people congenial and the business openings equal to his own ability, so that he has no reason to regret the decision that brought him to the coast country and made him a business man in Sacramento.

In studying the Keach family history we find that William and Melinda Jane Keach were married in Indiana and died at Logansport, that state, the former in 1884 and the latter a year later. For twenty years he had engaged in the furniture business in Chicago, where both before and after the great fire he was an influential business man and a public-spirited citizen. His son, George, was born at Logansport, Ind., October 23, 1863, and was graduated from the high school of that city in 1882. He was one of a large family, the majority of whom reside in the east, although one of his brothers, William Henry, a pioneer investor in property at Butte, Mont., still makes his home at that place and is now one of its most wealthy retired real-estate operators.

After a sojourn of two years in Northern Michigan and Wisconsin George Keach came to Helena, Mont., and thence to Denver, Colo., where he was engaged in the furniture business for two years. Later he was engaged in mining in Larimer county, Colo., for about four years, next coming to Sacramento in 1896, and later traveling through Nevada with his kit of tools. On his return to Sacramento the same year he secured employment with a local furniture store, where he remained for eight years. At the expiration of that time he opened a small repair shop at No. 1003 K street, where also he carried a small line of furniture. A few months afterward, January 1, 1907, he removed to larger quarters at No. 1003 J street and No. 923 Tenth street. At that location he built up a large trade; he incorporated the Home Furniture Company, with himself as president and manager and his wife secretary and treasurer. His principal aid in winning the confidence of patrons was his unwavering honesty. In even the smallest sale he always has been scrupulously honest and customers have come to realize that they may depend upon the straightforward expression of his opinion. No sales have l)een made under false impressions and no goods are allowed to be sent out from the establishment under a misrepresentation. As a consequence of this accuracy and integrity of business management the proprietor has built up a wide reputation and now he receives orders from almost every part of Northern California. In January of 1912, upon the completion of the modern fireproof structure on Ninth between K and L streets, one of the finest buildings in the Sacramento valley, he removed to that location, where he has leased thirty-six thousand square feet, including one-half of the entire ground floor and the entire three floors above. In addition to the trade with private families the proprietor has furnished various hotels throughout, also a number of apartment houses in Sacramento, and on several occasions he has bought the lease to new apartment houses, which he had furnished complete and then sold the lease.

The marriage of Mr. Keach took place in Sacramento September 22, 1904, and united him with Miss Nora Jacox, formerly, of Flint, Mich., and the daughter of a retired farmer. The only surviving child of the union is Adalaide Allene, born September 21, 1905. The son, Howard, died at the age of nine months. Mrs. Keach is a member of the Saturday Club and holds membership with the Baptist Church, to the work of which Mr. Keach has contributed with characteristic generosity. Various organizations have received the benefit of his active co-operation, inohiding the Fraternal Brotherhood, Moose, Modern Woodmen of America and Woodmen of the World, also the Knights of Pythias and the Improved Order of Red Men, in which latter he has passed through all of the chairs. He is an active member of the Chamber of Commerce, the Retail Merchants' Association and the Pacific Coast Advertising Club. In citizenship he has been progressive, promoting the advancement of his adopted city by every influence within his power and supporting all enterprises which he believes for the permanent welfare of the people. The measure of his prosperity is well deserved, for it has resulted from industry and the exercise of business ability. His tireless energy and resolute spirit have carried to completion large business undertakings and have given to him a position of prominence among Sacramento's distinguished men of affairs. 

History of Sacramento County, California
Biographical Sketches of The Leading Men and Women of the County Who Have Been Identified With Its Growth and Development from the Early Days to the Present
History By: William L. Willis
Historic Record Company, Los Angeles, California (1913)

Transcribed by Peggy Hooper 2011