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LeRoy Town, Genesee County, New York GenWeb Project
LE ROY, NEW YORK IS THE BIRTHPLACE OF JELL-O

The first reference to gelatin was in 1682 when a Frenchman by the name of Denis Papin experimented with removing the glutinous material from animal bones by boiling them. Gelatin is pure protein - in and of itself it has no odor, taste or color.

The first patent for a gelatin dessert was granted to Peter Cooper in 1845 although records don't indicate that he ever did anything with his patent.

In 1897 a cough syrup manufacturer in Le Roy, New York by the name of Pearl B. Wait got interested in gelatin. Magic was created when he added fruit syrup and coloring to the concoction. He named it "Jell-O". Unfortunately Mr. Wait was never able to successfully market his product.

A Le Roy neighbor, Orator Francis Woodward bought the Jell-O business for $450. In 1902 Mr. Woodward began an advertising campaign "America's Most Favorite Dessert" and the product took off. Today, Jell-O is the largest selling prepared dessert and is known world-wide. Later Jell-O became a major product for General Foods.

The Jell-O factory began as the Genesee Pure Foods Company and occupied a factory on North Street in Le Roy from the 1910s until 1964. In 1964 the Jell-O factory was closed and manufacturing operations were moved to Delaware. Lawless Container Corporation used the factory for a number of years. The building is currently being used as a staging area for paintball games.

The Jell-O Girl

 

1904
1904
1908
1911
1923

1924 League of Nations
"There was an old woman who lived in a shoe, who had so many children she knew what to do! She lined them all up for a penny-wise feast - a huge bowl of Jell-O and one spoon apiece."
Jell-O Zebra
Jell-O Giraffe
When I'm eating Jell-O, I wish I was an elephant...because then I could eat my favorite dessert by the trunkful! (and Jell-Os so smooth and light I'd never feel too full!)
"When I'm eating Jell-O, I wish I was a leopard...because then everyone would see that Jell-O is delicious..Jell-O..really hits the spot"
"When I'm eating Jell-O, I wish I were a yak. I'd yak, yak, yak about those six delicious flavors! Now is the time for Jell-O"
"When I'm eating Jell-O, I wish I was a Gnu, then when folks ask 'What's new Gnu?' I'd answer Apple Jell-O!"
"When I'm eating Jell-O, I wish I were a lion, because then I could roar for more of my favorite desert! (Jell-O of course!)"



E-mail Vikki Gray, LeRoy Township, Genesee County, New York Coordinator.

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