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Le ROY, NEW YORK IS THE BIRTHPLACE OF JELL-O

The first reference to gelatin was in 1682 when a Frenchman by the name of Denis Papin experimented with removing the glutinous material from animal bones by boiling them. Gelatin is pure protein - in and of itself it has no odor, taste or color.

The first patent for a gelatin dessert was granted to Peter Cooper in 1845 although records don't indicate that he ever did anything with his patent.

In 1897 a cough syrup manufacturer in Le Roy, New York by the name of Pearl B. Wait got interested in gelatin. Magic was created when he added fruit syrup and coloring to the concoction. He named it "Jell-O". Unfortunately Mr. Wait was never able to successfully market his product.

A Le Roy neighbor, Orator Francis Woodward bought the Jell-O business for $450. In 1902 Mr. Woodward began an advertising campaign "America's Most Favorite Dessert" and the product took off. Today, Jell-O is the largest selling prepared dessert and is known world-wide. Later Jell-O became a major product for General Foods.

The Jell-O factory began as the Genesee Pure Foods Company and occupied a factory on North Street in Le Roy from the 1910s until 1964. In 1964 the Jell-O factory was closed and manufacturing operations were moved to Delaware. Lawless Container Corporation used the factory for a number of years. The building is currently being used as a staging area for paintball games.

1899 Jello Ad
Early Jello Ads
1904
1904
1908
1910
1911
1912
1916
The Jell-O Girl
1918 Jell-O Girl
1920
1923
1924 League of Nations
1924
"There was an old woman who lived in a shoe, who had so many children she knew what to do! She lined them all up for a penny-wise feast - a huge bowl of Jell-O and one spoon apiece."
"When I'm eating Jell-O, I wish I were a zebra ... because then I could paint my stripes and remind everyone of those six delicious flavors. Now's the time for
Jell-O" 1955
When you're eating Jell-O
You'll wish you were a giraffe
----because Jell-O tastes so
Fruity when it slides down
Your throat… and giraffes
Have longer throats for Jell-O jellies
To slide down!
Next time ask for Jell-O.
"When I'm eating Jell-O, I wish I was a Gnu, then when folks ask 'What's new Gnu?' I'd answer Apple Jell-O!"
"When I'm eating Jell-O, I wish I were a lion, because then I could roar for more of my favorite desert! (Jell-O of course!)"
"When I'm eating Jell-O, I wish I were a wildcat, because I'm wild...simply wild, about that wonderful, wonderful flavor! Now's the time for
Jell-O" 1955
"The King and Queen might eat thereof
And Noblemen besides"
Amazing, Magical Jell-O Dessert
When I'm eating Jell-O, I wish I was an elephant...because then I could eat my favorite dessert by the trunkful! (and Jell-Os so smooth and light I'd never feel too full!)
"When I'm eating Jell-O, I wish I was a leopard...because then everyone would see that Jell-O is delicious..Jell-O..really hits the spot"
"When I'm eating Jell-O, I wish I were a yak. I'd yak, yak, yak about those six delicious flavors! Now is the time for Jell-O"
"When I'm eating Jell-O, I wish I were a sailfish. Zoom! I would sail into those extra helpings! Now is the time for Jell-O"
"When I'm eating Jell-O, I wish I were a rooster ...because then I could crow from dawn to dusk about my favorite dessert! Now is the time for Jell-O"
"When I'm eating Jell-O I wish I were a hippo ...because then I could take even bigger mouthfuls of my favorite dessert! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a kangaroo ...because then I'd have a nice big pocket for all the money that thrifty Jell-O saves us! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a mountain goat...because I'd eat mountains and mountains of my favorite dessert! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a mule ...because then nobody would be surprised if I stubbornly refused to eat anything ... anything but delicious Jell-O, that is. Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were an octopus ...because then I'd be able to enjoy all six delcious flavors at once. Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a pelican ...because then I could show everyone how Jell-O fills the bill when it comes to delicious desserts! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a rabbit...because then I could enjoy my favorite vegetables in a glamorous Jell-O Salad! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a reindeer ... because then I could dress up like a Christmas tree and spread good cheer in six delicious flavors. Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a seal ...because then I could flap my flippers for that wonderful, wonderful dessert! Jell-O! Jell-O! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a squirrel ...because I'm simply nuts about those delicious desserts! Now's the time for Jell-O"
Jell-O Museum - Le Roy
"When I'm eating Jell-O I wish I were a turtle ...because then I could show folks how quick Jell-O is to fix. (You can be as slow as a turtle and still turn out magnificent desserts in no time!) Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a whale ... because then I'd be able to eat the most Jell-O in the whole world (and Jell-O's such a whale of a buy!) Now's the time for Jell-O"
"When I'm eating Jell-O I wish I were a peacock
...because then everyone could see how proud
I am to turn out such gay desserts for so little! Now's the time for Jell-O"
"When I'm eating Jell-O I wish I was a polar bear. Man what a cool dessert!
Now's the time for Jell-O"
       
Another view of the Jell-O Museum
       



E-mail Vikki Gray, LeRoy Township, Genesee County, New York Coordinator.

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