POSTCARDS FROM ... EVERYWHERE and POSTCARDS HOME by
2 June 2003 and 14 September 2002 The Christchurch Press
Gladys M. Goodall postcards were in the black and white during the 1950's, 1960's and 1970's and her postcards were mostly sold by Whitcombe & Tombs dominated the New Zealand market. Thousands of postcards of her images bear testimony to her photographic skills for which she was awarded a QSM. Gladys Goodall travelled New Zealand for 40 years snapping images for postcards. Those images tell a remarkable story of a changing nation. An English tourist approached the middle-aged woman photographing the Sign of the Takahe above Christchurch. "You must be Gladys Goodall," he said. "That's right," Mrs Goodall replied, and carried on focusing. "Then I have to ask, how did you get that picture inside the Homer Tunnel?" But Gladys Goodall had thousands of images published in nearly 40 years snapping scenes for postcards and calendars. The former farm girl and nurse poked her lens into every corner of New Zealand as sole photographer for Whitcombe and Tombs. She became interested in photography while tramping in the Southern Alps during World War 2. She wanted to record the magnificent sights. She had a few pictures published. Then she set up an arrangement with her husband to sell photographs to his busloads of tourists. This led to her first commission - for a set of postcards of the famous Pancake Rocks for the Punakaiki tearooms. Demand grew and soon she had her own business in Christchurch, supplying scenic pictures. Gladys Goodall could not afford to convert to colour, but printing and stationery business Whitcombe and Tombs came to the rescue. She signed a contract to provide images as required, from North Cape to Stewart Island, for the company's annual calendars and its postcard subsidiary, Felicity Cards. For a start, she travelled in rental cars. Then she bought her first car, a new Ford Zephyr Mark III, in which she clocked up 101,000 miles (162,000km), before crashing near Thames. She could not count the ferry crossings of Cook Strait. She says people never appreciated how much travelling she had to do, or what "appalling dumps" she stayed at in small towns, in the days before motels. On all sorts of roads she had only one puncture (near Gisborne) and used snow chains only once. The girl from South Otago was never fazed by motorways or crowded cities. Her job was not just a case of rolling up to a scenic spot and snapping a few shots. She had to plan ahead for all the elements of a picture to be right - light, shade, tide, colour, sky, leaves, people. For one picture, she waited four years. Wanganui's Castle Cliff Beach was notoriously difficult to photograph. Once she headed there, but had her rental car wrecked when the car behind slammed into her at a police road block. When she finally found the elements right, she arranged to shoot from a plane. The people of Wanganui didn't like it because it didn't show the beach as they saw it. Sometimes she had to "arrange" the elements. She talked nicely to railways people so they would shovel extra coal on and make a black plume of smoke above the locomotive stamping up to Arthurs Pass. Her Homer Tunnel shot was obtained by persuading some truck drivers to slide past her car in the tunnel with all lights blazing, with her camera on a 90-second exposure. One of her favourites was a photograph of Lake Wanaka. She decided the scene needed a few seagulls in the foreground. She waited and waited, but no gulls came. Then a drunk staggered along. In his wake, drawn by the smell of alcohol, she thinks, came the gulls. Mrs Goodall spoke to the man, the gulls alighted, and she got her picture. Many pictures had to be updated over the years, as dress styles changed and buildings altered skylines. Each time Mrs Goodall went back to a scene, she captured it from a different perspective. Some images captured historic scenes - building the Beehive, opening the spillway at Benmore Dam. With no training and unable to read the instructions that came with her German camera, Mrs Goodall taught herself by trial and error. She enjoyed experimenting with lenses, filters, and exposure times. Gladys Goodall was a JP from 1949 to 1999. Appointed as one of only two women, she made it clear at her first association meeting she was not there to make the tea. She never did. Postcards and negatives from her 40-year career have been presented to the Alexander Turnbull Library.
Gladys M. Goodall has a special
place in New Zealand's postcard history.
W.T.386 Soundshell Caroline Bay, Timaru, New Year Carnival
W.T.706 Caroline Bay, Timaru
W.T.707 Caroline Bay, Timaru
In 1960 she contracted with Whitcombe & Tombs to provide almost exclusively the photographs for their postcards which dominated the NZ postcard market. This arrangement continued until her retirement in 1980.
COUPLE CLICK TOGETHER FOR 65 YEARS. By Dean Calcott
5 February 2003 The Christchurch Press
Laurence Eagle, has catalogued all 1813 known cards, with reproductions of many.
The first book, Photographs by Gladys Goodall, contains the 205 South Island
black and white photographs she took up to 1960. Mrs Goodall said she had
considered throwing the pictures out about 1958, when colour photography became
the rage. The photos were saved when her sister, Edna, decided to visit from
Sydney, and Gladys arranged them in an album for her. The second book is
Panoramic Photography of Gladys Goodall - panoramic because the images were
captured throughout New Zealand. These pictures are in colour. She was
contracted by publishers Whitcombe and Tombs in 1960 to produce work for
postcards. Mrs Goodall drove 500,000km to take her photographs. Mrs Goodall, who
retired her trusty 4x5 Linhof camera in 1980 at the age of 72. "I worked from
the tip of Cape Reinga to Stewart Island, and east to west as well." In 1959,
colour film became widely available - no-one wanted black and white - and she
was contracted to the then Whitcombe and Tombs retail chain to supply scenic
postcards. A long-time member of the Christchurch Photographic Society, she had
to teach herself to use her camera, which came with instructions in German. Mrs
Goodall retired irrevocably in 1980. "I didn't want to see another
camera," she said.
Landscape photographer Gladys Goodall once roamed the length and breadth of New Zealand to capture its scenic beauty. Mrs Goodall, who retired her trusty 4x5 Linhof camera in 1980 at the age of 72, this week celebrates her 65th wedding anniversary with family and friends in Christchurch. She married husband Stan on February 2, 1938, at the Balclutha Presbyterian Church. The war put paid to plans for the couple to take over her father's sheep run, and they were often separated while Stan Goodall drove bulldozers and trucks in Kaikoura during the war. Mrs Goodall trained as a nurse, but her budding interest in alpine photography soon took precedence, attracting the...
A reference book by Laurence Eagle detailing the postcards and their various types has seen a growing interest and appreciation of these cards.
New Zealand panoramic. Photography by Gladys M. Goodall, Christchurch
: list of coloured postcards taken by Gladys M.Goodall, printed and published in
N.Z. by Whitcombe and Tombs Ltd. [compiled ... by Laurence Eagle, 1945- Christchurch, N.Z. : L. Eagle, 2002. 47 p. : col. ill. ; 30 cm.
Cover title. - Previous ed.: September 2002. - "October 2002"--T.p. verso. (spiral binding) : $25.00
L. Eagle, 114 Lyttelton Street, Christchurch 8002, N.Z.
The Alexander Turnbull Library has no. 18 of a limited ed. of 20 copies. 3rd edition 2003
Photography by Gladys Goodall: a record prepared by Gladys, for her sister Edna in 1960, of South Island. Gladys M. Goodall, Laurence Eagle - 2002 - 54 pages
at top reverse with text in capitals & lower case.
PHOTOGRAPHY: GLADYS M. GOODALL
Printed by WHITCOMBE AND TOMBS LTD
FOR THE FELICITY CARD CO. LTD.
W.T. 41 [reverse]
W.T. 41 Church of the Good Shepherd, Lake Tekapo
W.T. 33 Monument to the collie Dog, Lake Tekapo
South Canterbury Scenes - 59 postcards and on the lookout for more!
|No.||Caption is on back of postcard||Description||Date /Publisher / Misc|
|W.T. 5||Mt. Cook from the Hermitage||autumn|
|W.T. 7||Caroline Bay||The Loop|
|W.T. 9||The Hermitage||blue roof|
|W.T. 33||Sheep dog statue, Tekapo||Snow on the ground|
|W.T. 41||Church of the Good Shepherd||Snow on the ground||Colourchrome Series for Felicity Card Co.|
|W.T. 46||Timaru Memorial Museum||Pioneer Hall pre 1978 FC # 4060||Colourchrome Series|
|W.T. 56||Caroline Bay||Aerial photo show the Maori Park pool|
|W.T. 99||Caroline Bay||From Benvenue Cliffs|
|W.T. 134||Mt Cook||from a cutting from the Pukaki - Mt Cook Rd- - pine trees on either side 1970s|
|W.T. 136||Pukaki Inn sign||Old blue painted wagon|
|W.T. 138||Mt. Cook||reflected in the Hermitage window|
|W.T. 139||Mt Cook and Mt Wakefield||from Lake Sebastopol|
|W.T. 140||Lake Tekapo||Colourchrome Series for Felicity Card Co.|
|W.T. 168||Duncan Durroch's chalet, Mt Cook|
|W.T. 191||Mt. Cook National Park||Hermitage|
|W.T. 197||The Soundshell, Caroline Bay||Crowded concert||Colourchrome Series Felicity Card Co.|
|W.T. 216||Mt. Cook||with lupins in blooms|
|W.T. 222||Mt. Cook National Park||2 A framed chalets with a car|
|W.T. 225||South Canterbury pastoral scene||around Geraldine|
|W.T.||Four Peaks, Geraldine||white horse with rider|
|W.T. 228||The Hermitage|
|W.T. 229||The Hermitage||blue roof|
|W.T. 238||Mountain climbers near Mt. Tasman||two climbers roped together|
|W.T. 253||Talbot St., Geraldine||Shows clock tower.||image|
|W.T. 261||Benmore Dam||Under construction||image|
|W.T. 275||The Hermitage, Mt. Cook NP|
|W.T. 283||Benmore Dam||Under construction|
|W.T. 300||Mt. Cook from Glentanner sheep station||Mt Cook in the background|
|W.T. 386||Caroline Bay||Colourchrome Series|
|W.T. 432||Mt. Cook from Hooker Valley|
|W.T. 444||Mt. Cook, Minarets, Tasman Glacier||aerial|
|W.T. 451||Mackenzie and his dog Lake Pukaki||Lake Pukaki Inn sign image|
|W.T. 451||The collie at Tekapo||with 4 children|
|W.T. 454||Homer Tunnel|
|W.T. 460||Mt. Cook & the ridge of Mt Wakefield||from in front of the hermitage||Colourchrome series|
|W.T. 463||Fairlie||Main street to the right and the railway line to the left.|
|W.T. 484||Mackenzie Country|
|W.T. 512||Geraldine||Talbot St.|
|W.T. 531||Mt Cook and the Main Divide||from Lake Pukaki||1967|
|W.T. 553||Port of Timaru||aerial|
|W.T. 538||Port of Timaru|
|W.T. 584||The Church, at Lake Tekapo||at Lake Tekapo|
|W.T. 595||Lake Pukaki Inn sign|
|W.T. 602||Hermitage, Mt. Cook||Binoculars|
|W.T. 603||The Hermitage||Mt. Cook National Park sign with The Hermitage in the background. Alt. 2500. History on back|
|W.T. 605||Mt. Cook from Whale stream||Legend has it Whale Stream was named by the Maoris after a woman.|
|W.T. 611||Mt. Blackburn, Mt. Cook, NP|
|W.T. 618||Mt Cook Airlines||Britten Norman Islander, ZK-MCC, at Auckland International Airport.|
Mt. Cook & Southern Lakes Tourist Co. bus
|At the Hermitage, photographed in the mid-1960s. Mt. Cook is in the background. I went to school in Fairlie and these buses were used on the school bus routes in the 1970s.|
|W.T. 656||Mt. Cook|
|W.T. 657||Tasman Glacier||Chief Guide Bowie shown here with a party of tourists||WT for Felicity Card Co|
|W.T. 658||Mount Cook at Sunset|
|W.T. 659||Mount Cook||from the Hermitage, pre 1967|
|W.T. 661||Mount Cook Daisy|
|W.T. 660||Mount Cook||and the Hooker River|
|W.T. 662||Mt Cook||from Glencoe Walk, The Hermitage|
|W.T. 695||Benmore Dam||Releasing water.|
|W.T. 706||Caroline Bay|
|W.T. 707||Caroline Bay||View of the Bay towards the Esplanade and City||Colourchrome Series|
|W.T. 708||Timaru||Shipping in Port||Colourchrome Series|
|W.T. 731||Benmore Dam & Lake||from ridge way above|
|W.T. 750||Fairlie district||probably from Mt. Michael, snow on the ground|
|W.T. 751||Three Springs||Cloudy Range snow on ground|
|W.T. 753||Lake Tekapo in Winter|
|W.T. 839||Lake Tekapo||and the Church of the Good Shepherd|
|W.T. 841||Stafford St.||Lower Stafford St., Timaru with Whitcombe and Tombs on the right, 1963|
|W.T. 842||Timaru||Esplanade, Timaru. Red tulips top of the bay. "Gothic" at Timaru.||Colourchrome series|
|W.T. 843||Benmore Dam||Colourchrome|
|W.T. 863||Cessna 180C ski plane ZK-BXV||
of Mount Cook Air Service, mid-1960s on Tasman Glacier. The pilot is taking a movie film of a passenger and ZK-CHJ
|W.T. 864||View from the||Church of the Good Shepherd, Lake Tekapo|
|W.T.973||Benmore hydro dam||Waitaki River|
|WT 5112||Geraldine||no. has an extra digit|
|FC4060||Aerial view Timaru||pre 1974|
|FC4061||Pioneer Hall||The South Canterbury Museum||pre 1974|
|2020||Approaching Fairlie from Geraldine||b/w|
|no no.||Lindis Pass||b/w|
|no no.||Church of the Good Shepherd||B/w|
|2615||Interior St. David's Cave||B/w|
|image||Memorial to the sheep dogs of the Mackenzie Country, Lake Tekapo, photographed in 1967 or 1968 by Gladys M Goodall. A group of children is standing on the base.|
|image||Cessna 180 ski plane ZK-BXV of Mount Cook Air Service on Tasman Glacier, photographed in the mid-1960s by Gladys M. Goodall. Mount Cook is in the background. The pilot is taking a movie film of a passenger.|
Mount Cook & Southern Lakes Tourist Co bus at The Hermitage, photographed in the mid-1960s by Gladys M Goodall. Mount Cook is in the background.
Views of the Lindis Pass in colour with the beautiful tussock galore can be found on the www. Hope it doesn't change. The pass is the highest point on the South Island's state highway network, 971 m (3,186 ft). Maybe the community can form a environmental community land trust to share the idea of stewardship of the land rather than ownership with goals of land conservation, protecting the land, access to land for individuals and families and future generations, who might otherwise lack such access and reduce the accumulation of land by wealthy families and corporations. Protect the flora and fauna especially tussock, lizards and the night sky all the while participating in community activities, enjoying beautiful natural surroundings, bring people back to enjoy the benefits of rural life and share the fruits of our common inheritance to benefit of the community, New Zealanders, tourists and even the larger ecosystem.
Purchased from Roy Dockerill the then owner of Lake Tekapo Store. I would say around 1957-1959 it.
Booklets & Books:
New Zealand Panorama / Whitcombe and Tombs, 1962,
North Island Panorama, New Zealand. Whitcombe and Tombs, 1963, 1966. 32p
New Zealand Flowers Panorama Gladys M. Goodall / Whitcombe and Tombs, 1964.- 32 pages
Wonderland Panorama: New Zealand (Colourchrome series)1964 32p booklet
Queenstown-Lakes District (N.Z.) - 1964 - 32p
Fiord and Lake Panorama New Zealand Whitcombe and Tombs, 1964
New Zealand Panorama ...: Photography by Gladys M. Goodall - South Island (N.Z.) - 1965
Queen City Panorama : Auckland, New Zealand / Whitcoulls Publishers,   66p pb
South Island Panorama - 1966 32p including photos of Timaru, The Hermitage, Mt Cook and the Hooker River , Lake Tekapo, Lake Benmore
Colourful New Zealand by Gladys M. Goodall. Whitcombe and Tombs,1966. 32p
West Coast Panorama, New Zealand / Whitcombe and Tombs, 1966 pb
New Zealand Reflections 1969, revised 1974 - 88 pages, 41p & location map , Hb.
Bay of Plenty Panorama 1971
Capital City Panorama: Wellington, New Zealand Wellington (N.Z.) - 1972 - 32p
South Island Panorama: New Zealand Gladys M. Goodall - 1972
New Zealand Reflections. 2nd Ed. Publish info: Whitcombe and Tombs, 1974
Christchurch Panorama New Zealand. Publish info: 1976. Hb
1960s - Gladys M. Goodall, PO Box 2643, Christchurch
Perpetual Trust Newsletter December 2007
Snapshots Of History
Having to take a photo of one of New Zealand's most famous photographers is, for this amateur, "up there" in terms of nerve-wracking experiences. Thankfully Gladys Goodall is gracious about the photo taken for this article. However, she did not receive such favourable commentary when she first started out as a photographer. "They were soundly criticised, "the quick-witted 99-year old states in reference to the first photos she placed in competitions. "My husband was quite annoyed. He thought they were very good." In opposition, he took them to the press and they were published. Since then and more than 30 years later until her retirement in 1980, Gladys's photos barely left the public scene. Gladys's introduction to the world of photography was a gradual one. Her family first started taking pictures when the next model up from the box-camera became publicly available. Growing up on a farm in Otago, in a large family of eight, photography became a hobby and a chance to record their happy memories. "When we were young, cameras came into vogue for the general public, " she says. "We were out in the country and we made our own fun."Her mother was an "enterprising woman", setting up the scullery as a dark room to expose their own photos. There is no doubt this enterprising spirit was passed on to Gladys with her sharp mind and cheeky wit still apparent. In 1931 Gladys started training as a nurse and seven years later, after meeting a farmer at the Waimate Hospital, married and moved to Mt. Aitken Station [2,391 hectare on the Waimate-Kurow Road, 35 kilometres from Waimate]. Not long after, the pair moved to Christchurch due to the uneconomic nature of their farm. Her husband Stan toured buses and Gladys began settling down in their new home in Cashmere. Both enjoyed using cameras and it wasn't long before they were introduced to the Institute of Professional Photographers. Gladys soon found her niche by taking photos that told a story, as opposed to just being a pictorial or landscape shot. Whitcomb & Tombs, or Whitcoulls as it is now known, soon identified her talent and contracted her to take pictures for their postcard division, Felicity Cards. Receiving royalties for her published work, Gladys soon made a business out of it, touring the country searching for pictures that would sell."The demand was so high, but I had to discern what the end result of what I took would be." This enterprising approach paid off with Whitcomb and Tombs hiring her for 25 years, the longest contract they had till the time she retired on 30 June 1980. Gladys's story conjures up images of an independent woman touring the country at a time when women either worked as nurses or teachers, or became housewives. Gladys's life was far from that reality. Indeed, after beginning by hiring rental cars to get her on location, she soon purchased her own Ford Mark 3 Zephyr. Asked if her profession was looked upon with disapproval, her answer is divided. "The Registered Nurses Association thought it was dreadful that I was touring around the country," she says. "But other people had other ideas. "During her career, Gladys took pictures of almost every corner of New Zealand. She has chartered planes around the country, and gave back to the profession by gifting to the Alexander Turnbull Library the most comprehensive collection of photographs they ever received. Asked if she ever entered and won any competitions, she shook her head in response. "My rewards were awards." However, just as I was about to leave she does drop one, the Queens Service Medal. Gladys Goodall QSM. - Article by Jillian Talbot.
The South Canterbury Connection
She graduated at Timaru Hospital and went on to complete
maternity and Plunket training, working as a Plunket nurse during the war. After training she worked at Timaru and
Christchurch until 1952. In 1938 at Balclutha, Gladys Mary Bishop married George
Stanley Straughon GOODALL, a Waimate farmer, who she met at the Waimate
Hospital. George b. in Oamaru 23 October 1909 and died 28 Nov. 2004 at 95 years
and was buried in the Waimairi Cemetery, a retired tour driver. Gladys was the second eldest of eight children and
grew up on a north Otago farm. After marrying the couple lived at Mt Aitken
Station, near Waimate. When she retired from nursing Gladys became
a free lance photographer with her own business
in Kilmore Street then Cashel Street, Christchurch. Originally a freelance
photographer taking black and white photographs of South Island scenes, she
managed her own business in Christchurch 1952-1960. She also supplied photos for
the 35m slides that you used to be able to buy in the 1960s. From 1960 to 1980 she had an
exclusive contract with Whitcomb & Tombs to provide colour photographs for
their postcards and calendars. On 2 June 2008
Gladys Mary Goodall celebrated her 100th Birthday in Christchurch. She
lives in the suburb of Avonhead.
School Attendence for GOODALL, George Stanley Straughon
School - Makikihi - Admission Date 14 Jul 1916
School - Waitaki Bridge - Admission Date 7 Jun 1915
June/Jane Reynolds married Frank James Bishop in 1906. Children -
1907 - Vera Mabel m. Wm Scott Noble in 1934
1908 - Gladys Mary m. G.S.S. Goodall in 1938
1910 - Dorothy Irene
1911 - Norman Frank m. Hildred Reta Michell in 1941
1913 - Edna Lucy
Death: GOODALL, Gladys Mary (nee Bishop) at ChCh at 106 in March 2015. QSM. JP (retired).
Born June 2, 1908, died March 23, 2015. Beloved wife of the late Stanley Goodall, second daughter of the late Frank Bishop and Jane Bishop (nee Reynolds), loved sister and sister-in-law of the late Vera and William Noble, Edna and William Young, Doris Bishop, Norman and Hildred Bishop, Rita and William Illingworth, Ivy and Robert Connell, Mavis Bishop. Loved Aunty of Alan and Judy Noble, Frank and Betty Noble, Margaret Mouat-Carver and Derek Carver, Shirley and Pierre Van Luyt, Lois and Owen Wagener, Kathleen and Owen Griffiths, Elizabeth Bishop and Max O'Grady, Robert and Rachael Connell, Ivan and Margaret Connell. Gladys always wanted to make a difference and she did, with a courageous and generous heart. A life well lived for 106 years. Farewell dear one, we will remember you. We will celebrate Gladys' life on Saturday, March 28, at St Marks Presbyterian Church, 150 Withells Rd, Avonhead, Christchurch at 2.00pm. Published in The Press from Mar. 25 to Mar. 26, 2015
She was a very determined and talented lady. To the end full of life.
In memory of Gladys Goodall.
Acclaimed photographer GLADYS GOODALL says..
OUR LONGEVITY OWES MUCH TO TRUBY KING'S EFFORTS. By Gladys GOODALL.
7 January 2000 The Christchurch Press
1. What is your favourite vice? ... Nice clothes. My mother made all of her
seven daughters beautiful frocks; we loved our pretty dresses.
2. What is your favourite invention? ... The motor car. By car, I had 25 years earning my living photographing the most beautiful country on earth.
4. What is your most treasured possession? ... My home and all the happy times we have had together; times shared with family and friends.
5. What do you consider is your greatest achievement? ... To be acclaimed by fellow photographers and the public for the painstaking research and photography I did of New Zealand. It took imagination and hard work to create each picture.
6. Given a completely free day, what would you do? ... I would love to go to Arthurs Pass during November to breathe the mountain air, to see the native flowers, and to enjoy once again the feeling of freedom that spurred me on to photograph it all.
7. What is your greatest fear? ... None really. I take care on the road while driving, I enjoy life and my fellow men.
8. What is your greatest regret? ... My father told me as a child how he was the first person in New Zealand to win a bicycle race with two wheels the same. Everyone laughed at this funny bike, but it was the death of the penny farthing bikes. I did not ask him where on earth it was held, probably in Timaru.
9. What is your favourite journey/ place? ... One is the Far North, above Kaitaia, where I have spent memorable hours on the beautiful beaches, near the pohutukawa trees, and among the people who settled there.
10. Name three people, dead or alive, you most admire - why? ... Sir Truby King, because he left a heritage of good health - 34 100-year-olds in Christchurch speaks volumes. Kate Sheppard, because she gave women their freedom. Queen Elizabeth, for her grace and fortitude through trials and tribulations, for her interest in the welfare of the man in the street.
11. How would you like to die? ... As God so wills. My husband and I would like to be together to our end.
12. Who do you consider to be the New Zealander of the century? ... Sir Truby King. Against great odds and ridicule, he founded the Plunket Society.
13. What would you like to be doing five years from now? ... Being mobile, and sharing life with new and younger friends, as I would be 96 by then.
14. Who in the world would you most like to meet? ... Queen Elizabeth.
Gladys Goodall, the centenarian photographer
April 2001: How older people meet their transport needs. "I
was born when no one had a car. We walked just as we can do now". (Gladys
Goodall, senior citizen Christchurch). At 97 in 2005 she was still driving.
June 2013: 105. She travelled the country alone on rugged roads in her yellow Mark 111 Ford, clocking more than 160,000km until it was written off in an accident which put her in a Bay of Plenty hospital for a month.
Gladys Goodall is New Zealand's living postcard legend. She started producing postcards in the black and white era and during the 1950s, 1960s and 1970s her postcards sold by Whitcome & Tombs dominated the New Zealand market. 1000's of postcards of her images bear testimony to her photographic skills for which she was awarded a QSM. A special limited edition postcard released 2nd June 2008 to celebrate Gladys's 100th birthday. 100 cards were printed for giving away to family members and others attending her birthday parties (she had 3 parties) plus another 100 cards which differ in that they are individually numbered and postmarked that day at Christchurch and are signed.
Steve Kerr’s reflections on the “Beautiful, Boring Postcard” and more specifically the wonderful work of Gladys Goodall. The paper builds on earlier stuff Steve has written (for Staple Magazine and The National Grid) on boring postcards and Gladys Goodall, "It’s good to know that there are other people who appreciate her photography. Her work has a quality which no one seems to capture these days – a beautiful boringness which celebrates New Zealand’s post-war civic boom and optimism."
She travelled throughout New Zealand updating her photography image files.
Approximately 11,576 colour transparencies and 950 postcards by Goodall are
held within the photographic archive of the Alexander Turnbull Library at
Goodall, Gladys Mary, 1908- :Scenic photographs of New Zealand 1952-1980 Reference number: PA-Group-00131
1 Album [views of the South Island in the 1950s, and colour transparencies of all regions of New Zealand 1960-1980]
11,576 colour original transparency/ies (approximately), 950 colour photo-mechanical print(s) postcards, 1 colour original photographic print
Photographic Archive: 35 items in this collection are available online.
Postcards donated by Gladys M Goodall, Christchurch, in August 2002.
Colour transparencies donated by Gladys M Goodall in October 2003 and Laurence Eagle in 2005 and 2007.
Photographs - Macmillan Brown Library, Canterbury University, Christchurch acquired in 1998/7 a Gladys Goodall Collection.
Mainly for women [sound recording] : recollections of photographer, Gladys Goodall, teacher, Sr Juliana Gallagher, architect, Margaret Munro, author Ruth Fry. by Murray, Brigitte., Munro, Margaret S. (Margaret Staples), 1914- , Gallagher, Juliana., Fry, Ruth., Goodall, Gladys M.
Well over 1,000 of her photos appear on postcards.